Pajacyk

Stylebook and visual guidelines.

Client: Polish Humanitarian Action

2018

Project info +

In collaboration with Michał Dąbrowski (AD).



Pajacyk is a program dedicated to fight famine among children in Poland. It has been operating since 1998, but over the years visual communication of activities has not been unified in any way.

Polish Humanitarian Action commissioned us to design and codify a coherent graphic line for the entire Pajacyk program. The work included posters, information prints, leaflets, diplomas, stickers or rules for constructing beams in video materials.

We strived to create a readable and easy to implement system in which messages intended for donors, specialists or institutions may have their place. We wanted to develop a consistent use of a well-recognized sign of the program – a wooden puppet. Another of our goals was that the fact that this program is dedicated primarily to children resounded throughout the whole communication.